Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a leading SMS marketing platform for Shopify stores, has recently raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding round also saw participation from existing investors Y Combinator and Uncork Capital [2]. The company plans to use the funds to expand its team and further develop its platform [3].
Postscript helps Shopify stores stay in touch with customers via SMS, with a focus on keeping everything opt-in, legally compliant, and spam-free [1]. The company’s platform allows merchants to send personalized messages to their customers, including order updates, promotions, and abandoned cart reminders. Postscript’s integration with Shopify makes it easy for merchants to manage their SMS campaigns alongside their other marketing channels [1].
Expanding the Reach of SMS Marketing
SMS marketing is becoming an increasingly popular way for businesses to reach their customers. According to a recent study, 90% of text messages are read within three minutes of being received [4]. This makes SMS marketing an effective way to grab customers’ attention and drive engagement.
Postscript’s platform is designed to make SMS marketing accessible to Shopify merchants of all sizes. The company offers a range of features, including automated campaigns, segmentation tools, and analytics dashboards [1]. These tools allow merchants to create targeted campaigns that resonate with their customers and drive sales.
The Importance of Opt-In Compliance
One of the key features of Postscript’s platform is its focus on opt-in compliance. The company takes great care to ensure that all messages sent through its platform are legally compliant and spam-free [1]. This is important because SMS marketing is subject to strict regulations, and non-compliance can result in hefty fines.
Postscript’s opt-in process is designed to be simple and transparent. When a customer opts in to receive SMS messages from a merchant, they are sent a confirmation message that outlines the terms of the agreement. Customers can opt-out at any time by replying “STOP” to a message [1].
The Future of SMS Marketing
Postscript’s recent funding round is a testament to the growing importance of SMS marketing in the eCommerce industry. As more businesses look for ways to reach their customers on mobile devices, SMS marketing is likely to become an increasingly popular channel.
Postscript is well-positioned to capitalize on this trend. The company’s platform is designed to make SMS marketing accessible and effective for Shopify merchants of all sizes. With its recent funding, Postscript plans to continue developing its platform and expanding its team [3].
Conclusion
Postscript’s recent funding round is a significant milestone for the company and the SMS marketing industry as a whole. With its focus on opt-in compliance and user-friendly platform, Postscript is well-positioned to help Shopify merchants drive engagement and sales through SMS marketing. As more businesses look for ways to reach their customers on mobile devices, SMS marketing is likely to become an increasingly important channel.
